Discover a new vision of the world

The future is in the eyes of those who choose well

Summer Sale 40% off everything
The best of 2025, to watch and wear
Award-winning. Sustainable. Unique.
The best of 2025, to watch and wear

The silent luxury of sustainability.

Created for those who choose with elegance, look with awareness and wear only what really matters.

Each of our frames is also perfect for prescription lenses
Discover the eyeglasses collection

Check out what's new on SS25!
Discover the sunglasses collection

Where every glance finds its story

For over 20 years, we have been transforming vision into a unique experience. We combine craftsmanship, personalized advice and passion to offer you glasses that truly speak to you. Because seeing well is just the beginning. Feeling represented is everything.

Performance e protezione

Gli occhiali Nike nello sport

Gli occhiali Nike sono progettati per offrire massima stabilità, leggerezza e visibilità in ogni condizione. Dallo sport outdoor al training urbano, garantiscono protezione dai raggi UV e supportano la concentrazione grazie a lenti ad alte prestazioni. Non solo un accessorio, ma uno strumento per migliorare la performance.

Sustainable Sunglasses

Made from recycled materials and designed to last, our sunglasses combine conscious design , everyday comfort and an aesthetic that illuminates. Each frame is a small gesture towards the planet, but a big step for your style. By choosing Bird, you wear sustainable eyewear that respects the environment without sacrificing beauty. Free shipping and returns allow you to try them without worries. Because changing the world, sometimes, starts with a look.

Come funziona

Scopri come ottenere premi esclusivi grazie al nostro programma fedeltà.